The Friday 5ive – Edition 5

We are all incredibly busy and with so much great content out there online, it is easy to miss some interesting reads. Here at HuggityHQ we have decided to help all you guys out and get our 5 favourite stories of the week and put them in one place every Friday. The content will mostly consist of articles in tech, marketing, interesting innovations around the world of sport and things that we generally liked this week.

If you like what you see and want this content brought to you hassle free, drop an email to cian.kennedy@huggity.com with the Subject ‘Add me to the Friday 5ive’ and we will send you a quick email every week with the top news stories that no one should miss. Enjoy…

Lucozade Sport saw their ad banned from TV for claims the sports drink ‘fuels and hydrates better than water’ by Lara O’Reilly (@larakiara)

The NBA bought their way out of the Greatest Sports Deal of All Time by Monte Burke (@monteburke)

The UK Sports Network Released Their Digital Sports Trends for 2014 by UK Sports Network (@UKSportsNetwork)

Are Football Clubs Thinking Enough About Social Media by Alex Stewart (@putnielsingoal)

And Adidas this week named a new Global Chief of Brands – Eric Liedtke by Sebastian Joseph (@seb_joseph)

Think we missed out on a good story? Tweet us or let us know in the comments section what your top story was this week!

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The Friday 5ive – Edition 4

We are all incredibly busy and with so much great content out there online, it is easy to miss some interesting reads. Here at HuggityHQ we have decided to help all you guys out and get our 5 favourite stories of the week and put them in one place every Friday. The content will mostly consist of articles in tech, marketing, interesting innovations around the world of sport and things that we generally liked this week.

If you like what you see and want this content brought to you hassle free, drop an email to cian.kennedy@huggity.com with the Subject ‘Add me to the Friday 5ive’ and we will send you a quick email every week with the top news stories that no one should miss. Enjoy…

Jessica Smith listed 14 things she would like to see in Social Media and Sports in 2014 by Jessica Smith (@WarJessEagle)

FIFA had their World Cup Finals Draw for the 2014 Championship this week and by the looks of this Infographic from their social team, they did a pretty good job online via Alex Stone (@AlexStone7)

Instagram launched Instagram Direct yesterday

10 Reasons Why CRM in Sports is Hotter Than Ever by Kristian Gotsch (@krisgotsch)

Havas Sports and Entertainment outlined their predictions for 2014 Trends in this slideshare by Havas (@Havas_SE)

 

Think we missed out on a good story? Tweet us or let us know in the comments section what your top story was this week!

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The Friday 5ive – Edition 3

We are all incredibly busy and with so much great content out there online, it is easy to miss some interesting reads. Here at HuggityHQ we have decided to help all you guys out and get our 5 favourite stories of the week and put them in one place every Friday. The content will mostly consist of articles in tech, marketing, interesting innovations around the world of sport and things that we generally liked this week.

If you like what you see and want this content brought to you hassle free, drop an email to cian.kennedy@huggity.com with the Subject ‘Add me to the Friday 5ive’ and we will send you a quick email every week with the top news stories that no one should miss. Enjoy…

Venues Coming Of Digital Age by Sport Business Insider (@SportBizInsider)

How Alyssa Milano Created a Fan-Gear Fashion Empire for Women by Yahoo Finance (@YahooFinance)

Adidas UK make it into the Friday 5ive for a second week in a row with this impressive Vine to launch the new 2014 FIFA World Cup Ball by Adidas UK (@AdidasUK)

The NBA Announced they are aiming to convert Australians to Basketball with a Live Streaming Service by AdNews (@AdNews)

And Ireland was named by Forbes as the Best Country for Business by Kurt Badenhausen (@kbadenhausen)

Think we missed out on a good story? Tweet us or let us know in the comments section what your top story was this week!

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The Friday 5ive – Edition 2

We are all incredibly busy and with so much great content out there online, it is easy to miss some interesting reads. Here at HuggityHQ we have decided to help all you guys out and get our 5 favourite stories of the week and put them in one place every Friday. The content will mostly consist of articles in tech, marketing, interesting innovations around the world of sport and things that we generally liked this week.

If you like what you see and want this content brought to you hassle free, drop an email to cian.kennedy@huggity.com with the Subject ‘Add me to the Friday 5ive’ and we will send you a quick email every week with the top news stories that no one should miss. Enjoy…

The Adidas team celebrated New Zealand’s undefeated year with a very special domain change by Adidas NZ (@AdidasNZL)

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The NHL strook a huge deal with a 12 year $5billion broadcast partnership with Rogers Communication by SportsPro (@SportsPro)

Twitter’s CEO, Dick Costolo, highlighted that events are one area twitter can do better in the Rich Eisen Podcast (@richeisen)

Portsmouth became the first club in Britain to sell tickets to their fans directly through Facebook by FCBusiness (@FCBusiness)

QPR announced they will stream selected home fixtures from the Football League via Youtube to their Malaysian fan base by QPR (@OfficialQPR)

And finally on a lighter note…

This video of a Detroit Pistons fan take on an Usher in an epic dance battle spread like wildfire around the internet!

Think we missed out on a good story? Tweet us or let us know in the comments section what your top story was this week!

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The Friday 5ive – Edition 1

We are all incredibly busy and with so much great content out there online, it is easy to miss some interesting reads. Here at HuggityHQ we have decided to help all you guys out and get our 5 favourite stories of the week and put them in one place every Friday. The content will mostly consist of articles in tech, marketing, interesting innovations around the world of sport and things that we generally liked this week.

If you like what you see and want this content brought to you hassle free, drop an email to cian.kennedy@huggity.com with the Subject ‘Add me to the Friday 5ive’ and we will send you a quick email every week with the top news stories that no one should miss. Enjoy…

Why You Should be Doing In-Game Sports Marketing by Kyle Beauchamp (@kyle_beauchamp)

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The 6th episode of some excellent content from Yahoo Sports showing the future of fan experience in the NFL by Yahoo Sports (@YahooSports)

Mercedes backs the rebranding of the Hornets | Mercedes, the NBA, and the Advent of the Branding of Branding by Ira Boudway (@iboudway)

Facebook partnered up with SportStream this week to Beef Up Its Real-Time Sports Data For News Outlets by Josh Constine (@joshconstine)

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Premier League Clubs Hit 100,000,000 Likes Combined by Sean Walsh (@walshybhoy)

And for some shameless self-promotion…

This week we took home the award for ‘Innovation in Sponsorship’ at the Irish Sponsorship Awards! Thank you to all involved! bit.ly/I8tZBB

Press1 Award

Think we missed out on a good story? Tweet us or let us know in the comments section what your top story was this week!

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Twitter Introduces Custom Timelines

Twitter announced today that they will be rolling out a new feature, called custom timelines to select users of the microblogging service through Tweetdeck. The new feature will give users the ability to create their own custom built streams of information out of content being shared in real time on Twitter.

This can include anything that is within a tweet, including hashtags, phrases or specific keywords and can be created either manually by each user themselves or programmatically build custom timelines by using a new Twitter API.

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The Custom Timeline will affectively act as Storify has done for some time now and let it’s users curate their own personalised content around a specific event or topic. Of course, Storify also incorporates Facebook updates into it’s application giving it at least one advantage.

What will be interesting to see is the uptake of users from inside the world of sport who can now manually curate fan generated content surrounding a match day or specific event. For sporting clubs this will create a whole new level of fan engagement and will only act to spur on levels of fan interaction, while keeping the club themselves as the focal point.

Each custom timeline will have it’s own specific URL on twitter meaning it can be easily shared with users to follow along with or can be embedded on web sites to bring the story to the fans there.

“This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant Tweets,” explained Brian Ellin from Twitter in the blog post.

Events such as the World Cup Final next year and the Super Bowl in February generate such a high level of tweets that managing these and curating the best content from them could be a huge benefit to not only the event organisers themselves but to sponsoring brands.

Sponsors have already shelled out serious cash to grab a piece of these massive global events, but tapping into the custom timelines feature could be crucial in their digital success surrounding major events. Imagine Coca Cola curating the most popular custom timeline for WC2014? That, seemingly, would be a massive bonus for the brand.

Furthermore, how vital will it become for branded content to get a look in at these custom timelines? Will this call for improved content or for bigger ad spend from brands?

Custom Timelines will be first released to TweetDeck users over the coming days but will presumably, if successful, expand to more of Twitter’s products.

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Dublin Web Summit Hot-Desking

Heading to Dublin for the Web Summit?

Huggity would like to open it’s doors to all international attendees for next week’s Dublin Web Summit to use HuggityHQ as a free bit of office space!

Table Tennis

Free Beer!

Free Beer!

 

 

 

 

 

 

So if you want a place to call your own for the week to use our internet, phones or just fancy a quick game of table tennis get in touch!

And in case that wasn’t enough, to sweeten the deal we have our very own Huggity beer here in HuggityHQ!

Drop us an email if you are interested in setting up shop at HuggityHQ and we will put the beers on ice!

See you at the Summit!

 

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Irish Sponsorship Awards Nomination

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We are delighted to announce that we have been nominated as finalists for the Irish Sponsorship Awards under the category ‘Innovation in Sponsorship’. Our series of FanPics with eircom for the All Ireland GAA Finals 2013 have been given the nod for the awards ceremony to be held in Dublin on the 20th November.

The campaign was a huge success for both eircom and ourselves and provided the Irish telecommunications company with a fantastic platform to drive brand association and engage with the GAA fan base.

With over 29,000 fans tagging themselves in the 3 FanPics from both of the Semi Finals and the Final, all held in Croke park, an average tagging rate of 12.3% of the overall attendance was achieved, generating over 4.2million branded post & photo impressions on Facebook for the eircom brand! This successfully aligned the brand with the GAA community and effectively activated their sponsorship of the 2013 GAA Championship online.

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The nomination follows on from the news a few weeks back of our nomination for ‘The Most Innovative Use of Technology in Football” at this year’s prestigeous Football Business Awards to be held at Stamford Bridge in a few weeks time.

We have been nominated for both awards alongside leading names in sport and football alike and are delighted that the success of our FanPic application is gaining recognition from leading industry professionals.

The competition is tough for the Irish Sponsorship Awards nomination, however, and going up against the likes of Tayto Park could be a toughie!

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Huggity Becomes Official Fan Engagement Partner of iSportconnect

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Huggity have joined forces with iSportconnect on a partnership deal that will introduce Huggity as the Official Fan Engagement Partner of the world’s largest private network for sports business professionals.

The partnership with iSportconnect will give Huggity the opportunity to push further brand exposure on the company’s website and at official iSportconnect events.

The partnership will continue to expand Huggity’s business through high-level parternships and will give Huggity a great platform to engage and connect with some of the industry’s top professionals.

Mike, CEO of Huggity, commented:

“We are very happy to have agreed this partnership with iSportconnect. Both companies are innovative in the way we have approached the sport industry and I am looking forward to working closely with the iSportconnect team to increase our brand’s awarenesss. Huggity and iSportconnect share a very similar vision and are both enthusiastic about social media and engaging fans through it, so I am confident this will be an extremely successful relationship.”

Sree Varma, CEO of iSportconnect, added:

“The Huggity FanPic application is absolutely brilliant and is a great way for brands to engage with fans after the final whistle is blown. I am therefore very pleased that Huggity will be iSportconnect’s Official Fan Engagement Partner. Myself and the team pride ourselves on the work we do for our partners and I am confident this will be another successful relationship.”

About iSportconnect:

iSportconnect is the world’s largest private network for sports business professionals and covers all the latest news and features from the sports industry. iSportconnect also stages events including the Directors’ Club where top executives join together to debate issues from the world of sport. The latest project from iSportconnect is iSportconnect TV. Featuring big interviews and weekly round ups, iSportconnect TV is the first online TV channel for the worldwide sports business industry,

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Real Time Sports on Twitter – Why Burberry Have Brought It That One Bit Closer

There has been much talk recently of real time sports replays being shown on the social networking site Twitter. We ourselves spoke of the March Madness instant replays that were available on Twitter in a blog post back in March and the UK Sports Network covered Sky’s introduction into the world of live streaming for Transfer Deadline Day this year.

While some may argue that introducing these replays is simply trying to find a way for traditional media to fit into new, there does seem to be a demand for more than live text updates through social media. With microvideo sites such as Vine, and Instagram’s more recent efforts, continuing to grow in popularity, this seems like an obvious progression for real-time replays to be intertwined with the more traditional text and image updates.

But are we being too single minded with this? Are we only seeing these options as it is the technology currently available to us? Well, it doesn’t seem to be the only potential offering available in the world of sports replays anymore.

Burberry have introduced a whole new element to the live sports on social media debate. Today, they are live streaming their London Fashion Week show through the following tweet.

Burberry Live Twitter StreamThis is a innovative move for the fashion brand to promote their new collection and for Twitter, it represents another string to their bow now that they have officially announced their IPO.

So could this one tweet spark a new debate in the world of sports broadcasting? Is the introduction of in-tweet streams something that will transcend into the sporting world?

With the increased amount of illegal streaming sites meaning sporting fans (who are willing to put up with poor quality and countless pop-ups) can watch the majority of top flight games online anyway. Why fight it? The more popular these streams become, the more it will hit the viewing ratings of highlight shows such as Match of the Day so why not embrace this technology and offer fans in-tweet streams. Even if this is introduced at a cost to the end user, which, as covered in a previous blog post, may be a viable option for brands and offer an added revenue stream for Twitter.

The debate will undoubtedly continue with this new offering from Twitter and Burberry. Whether or not media rights holders are ready to embrace it, however, is a different story.

Do you think this latest innovation from Twitter is a viable option for sporting teams or media rights holders’ to offer fans the opportunity to watch live games? Or is this a practice that should be kept to the catwalks of London Fashion Week? Let us know.

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